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The letter “c” represents “city” in the Prius c name. Designed to function as an urban-friendly vehicle with an engaging driving experience, hatchback utility, and a city fuel economy rating of 53 mpg, Prius c offers the highest city mpg rating of any vehicle without a plug. 
 

Unique Place in the Prius Family
A gateway product into the Prius Family, the new Prius c will find favor with younger shoppers seeking a smartly designed, fuel-efficient subcompact car packing advanced drivetrain and in-car technology. The Prius c will offer engaging driving dynamics with superior urban maneuverability.
The all-new hatchback will offer:
    •    The highest rated city fuel economy estimate of any vehicle without a plug*; 53 mpg in the city, and 46 mpg on the highway, for a combined rating of 50 mpg
    •    The most accessible Prius will feature a starting MSRP below $19,000 with proven hybrid powertrain and premium technology
    •    A premium subcompact car experience thanks to a wide array of available convenience and advanced in-car electronics features, including a standard 3.5-in. full color TFT multi-information display, hands-free phone capability, USB port with iPod® connectivity, and available Display Audio system with Navigation and Entune™
The scale of the all-new Prius c becomes apparent when compared to the familiar proportions of the midsize Prius Liftback. The Prius c is smaller and lighter than its midsize Prius stable mate with 19.1 inches less length (157.3 vs. 176.4 inches OAL) and 542 lbs. less weight than the Prius Liftback (2,500 vs. 3,042 lbs.).  In adapting the Hybrid Synergy Drive to the smaller Prius c platform, each of the system’s major components  were re-designed to reduce weight, scale, and improve efficiency.  

The Prius c One base grade 
offer many standard features such as automatic climate control, tilt-telescopic steering wheel with audio, climate, multi-information display and Bluetooth® hands free phone controls; and remote keyless entry with illuminated entry.
 

The Prius c Two grade
offers a 6-speaker audio system, multi-information display and Bluetooth® hands free phone controls variable intermittent windshield wipers, a 60/40 split fold-down rear seat with adjustable headrests, cruise control, engine immobilizer, center console with armrest and storage compartment, and a cargo area tonneau cover.
 

The Prius c Three grade
enhances the technology in the vehicle with improved audio and connectivity. The Prius c Three includes a Display Audio system with Navigation and Entune™ that adds a 6.1-inch touchscreen, Sirius XM Satellite Radio capability (includes 3 month trial subscription to XM Select Package), HD Radio™ with iTunes® Tagging, USB port with iPod® connectivity and control, vehicle information with customizable settings, and advanced voice recognition. Toyota Entune™ includes Bing™ and Pandora®; real-time info including traffic, weather, fuel prices, sports, and stocks. Apps available spring 2012 at no charge include iHeartRadio, MovieTickets.com and OpenTable®. Access to Entune™ services is complimentary for three years. In addition, the Prius c Three grade includes color-keyed outside door handles with touch- sensor lock/unlock feature, a tilt/telescopic steering wheel with audio, climate, Multi-information Display, Bluetooth® hands free phone and voice command controls, a Touch Tracer Display, and a Smart Key System on the front doors and liftgate with Push Button Start and remote illuminated entry. The Prius c Three allows buyers to ad 15-inch alloy wheels and a power tilt/slide moonroof with sunshade as optional equipment.
 
The Prius c Four grade
distinguished by its 15-inch, 8-spoke alloy wheels, Softex-trimmed heated front seats, color-keyed heated power outside mirrors with turn signal indicators, and integrated fog lamps. Optional equipment for the Prius
c Four includes 16-inch, 8-spoke alloy wheels with 195/50R16 tires and power tilt telescopic moonroof with sunshade.
 
2014 Prius c  Options and Packages
 
Available for Prius c Three:
  • Power tilt/slide moonroof with sliding sunshade
  • 15-inch 8-spoke alloy wheels with P175/65R15 tires  
Available for Prius c Four:
  • Power tilt/slide moonroof with sliding sunshade
  • 16-inch 8-spoke alloy wheels with P195/50R16 tires
  • 16-inch Alloy Wheel Package: combines 16-inch 8-spoke alloy wheels with P195/50R16 tires and power tilt/slide moonroof with sliding sunshade
Available Exterior Colors:
  • Habanero
  • Blue Streak Metallic
  • Summer Rain Metallic
  • Absolutely Red
  • Black Sand Pearl
  • Magnetic Gray Metallic
  • Classic Silver Metallic
  • Moonglow
  • Super White        
Vehicle Structure – Improved Handling and Safety
The Prius c’s body structure makes extensive use of lightweight, high-strength steel to help reduce vehicle mass and improve fuel economy. The strategic use of high-tensile-strength steel contributes to the vehicle’s ability to absorb and disperse impact energies helping enhance occupant safety. The high level of torsional rigidity afforded by the Prius c body structure allows the suspension to be more optimally tuned for ride and handling.

Suspension and Steering for Enhanced Handling
The front suspension uses a Macpherson strut design, and the rear rides on a tuned torsion beam. The coil-spring and shock-absorber characteristics of the Prius c have been tuned to enhance handling, flat turning, and smooth ride comfort.  Prius c is available with 15- or 16-inch wheel-and-tire combinations.  The 15-inch wheels are available in steel with wheel cover for base model or in aluminum alloy for elevated trim levels. Prius c models equipped with the available 16-inch aluminum alloy wheels enjoy enhanced handling thanks to a faster steering ratio (2.28 turns lock to lock), which helps quicken the vehicle’s dynamic response.
 
Youthful Exterior and Interior Design
The Prius c exterior design helps project a fun, youthful attitude for this all-new addition to the Prius family, while offering excellent aerodynamic performance. Extensive aerodynamic features were engineered into the Prius c to help achieve a 0.28 coefficient of drag. Adding character to this subcompact, the Prius c’s lower-body styling is wider below the beltline, featuring sculpted rear flares to help express a sturdy, athletic stance that communicates a more agile driving experience.

The Display Audio with Navigation and Entune™ has six speakers and augments capability with a 6.1-inch touchscreen, SiriusXM™ Satellite Radio capability (with 3-month trial subscription to XM Select package), HD Radio™ with iTunes® tagging, and advanced voice recognition. Toyota’s Entune™ multi-media system functions through select smart phones’ interface that brings applications such as Bing and Pandora® to the vehicle audio display. It also features real time information such as traffic, weather, fuel prices, sports, and stocks.    
 
Standard Safety Features
The Prius c is equipped with nine airbags strategically located to help protect the driver and passengers in the event of certain types of accidents.  The new 2012 Prius c, like allToyota models, is equipped with the standard Star Safety System™, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake Force Distribution (EBD), Brake Assist (BA), and Smart Stop Technology (SST).   

* 2014 EPA 53/46/50 city/highway/combined mpg estimates. Actual mileage will vary.
 
Would you like to read more about how Prius c is in comparison with other vehicles in its class? Read here.
 
 

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