Disclaimers

1 Extra-cost color.
2 Installed MSRP is the Manufacturer's Suggested Retail Price for accessories installed by the manufacturer. Actual prices for dealer installed accessories may vary. Please see your local Toyota dealer for pricing. Prices and product availability are subject to change without notice.
3 Installation not included. See your local Toyota dealer for installed pricing. Prices and product availability are subject to change without notice.
4 Manufacturer's Suggested Retail Price, includes the Delivery, Processing and Handling Fee. (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.
5 Estimated Monthly Payment will depend on vehicle make & model. All payments are estimates. Please see dealer for details. All prices plus Tax, DMV & $85 Documentation Fee. All advertised interest rates are subject to buyer qualification. All vehicle specifications, prices & equipment are subject to change without notice. Prices and payments (including the amount down payment) do not include tax, titles, tags, documentation charges, emissions testing charges, or other fees required by law or lending organizations. The estimated payments may not include upfront finance charges that must be paid to be eligible for the purchase financing program used to estimate the APR & payments. Listed Annual Percentage Rates are provided for the selected purchase financing or lease programs available on the current date. Program expiration dates reflect currently announced program end dates, but these programs are subject to change at any time. All APR & Lease offers are on credit approval only. Please note that San Francisco Toyota does its best to have complete & correct pricing, fees & offers, equipment, options & images on all our vehicles, but due to the fact that there are many systems that are used to update our sites, San Francisco Toyota is not liable for incorrect information being shown on our website and or 2nd or 3rd party digital sites, even though we make every effort to catch any errors that there may be & get them corrected asap, we will not be held liable for any errors.
6 Bonus from Toyota Motor Sales U.S.A., Inc. on the lease or finance of a new 2021 Prius Prime from participating dealer’s stock and subject to vehicle availability. Cannot be combined with . Offer available in CA regardless of buyer's residency; void where prohibited. Expires 05-03-2021. See your participating Toyota dealer for details. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). TMCC is the authorized attorney-in-fact and servicer for Toyota Lease Trust.
7 Cash from Toyota Motor Sales U.S.A., Inc. on select models of the new 2021 Prius Prime from participating dealer’s stock and subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, APR, Lease, APR Subvention Cash, Lease Subvention Cash. Offer available in CA regardless of buyer's residency; void where prohibited. Expires 05-03-2021. See your participating Toyota dealer for details.
8 Customer Cash available through Toyota Motor North America and must be applied to transaction and cannot be combined with other offers. Offer ends 05-03-2021.
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New Toyota Prius Prime San Francisco California

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2021 Toyota Prius Prime LE FWD
2021 Toyota Prius Prime LE FWD
# 101836
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
MSRP4
$29,384
Dealer adjustment
- $588

Advertised price5
$28,796
Available cash offers6 7 8
- $5,000

Discounted advertised price
$23,796
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime LE FWD
2021 Toyota Prius Prime LE FWD
# 101415
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
MSRP4
$29,384
Dealer adjustment
- $627

Advertised price5
$28,757
Available cash offers6 7 8
- $5,000

Discounted advertised price
$23,757
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime LE FWD
2021 Toyota Prius Prime LE FWD
# 102670
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
MSRP4
$29,384
Dealer adjustment
- $588

Advertised price5
$28,796
Available cash offers6 7 8
- $5,000

Discounted advertised price
$23,796
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime LE FWD
2021 Toyota Prius Prime LE FWD
# 102014
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
MSRP4
$29,384
Dealer installed accessories
$395
Dealer adjustment
- $596

Advertised price5
$29,183
Available cash offers6 7 8
- $5,000

Discounted advertised price
$24,183
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime LE FWD
2021 Toyota Prius Prime LE FWD
# 102934
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
MSRP4
$29,474
Dealer adjustment
- $589

Advertised price5
$28,885
Available cash offers6 7 8
- $5,000

Discounted advertised price
$23,885
Unlock Smart PriceSchedule Test DriveEstimate payments
Looking to make a trade?
Find out the trade-in value for your vehicle.
Value my Trade
2021 Toyota Prius Prime LE FWD
2021 Toyota Prius Prime LE FWD
# 103017
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
MSRP4
$29,474
Dealer adjustment
- $589

Advertised price5
$28,885
Available cash offers6 7 8
- $5,000

Discounted advertised price
$23,885
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime LE FWD
2021 Toyota Prius Prime LE FWD
# 103061
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
MSRP4
$29,474
Dealer adjustment
- $589

Advertised price5
$28,885
Available cash offers6 7 8
- $5,000

Discounted advertised price
$23,885
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime LE FWD
2021 Toyota Prius Prime LE FWD
# 103060
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
MSRP4
$29,474
Dealer adjustment
- $589

Advertised price5
$28,885
Available cash offers6 7 8
- $5,000

Discounted advertised price
$23,885
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime LE FWD
2021 Toyota Prius Prime LE FWD
# 102839
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
2021 Toyota Prius Prime LE with Toyota Safety Sense 2021 Toyota Prius Prime LE with ToyotaCare
MSRP4
$29,899
Dealer adjustment
- $598

Advertised price5
$29,301
Available cash offers6 7 8
- $5,000

Discounted advertised price
$24,301
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime XLE FWD
2021 Toyota Prius Prime XLE FWD
# 100586
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
MSRP4
$31,254
Dealer adjustment
- $686

Advertised price5
$30,568
Available cash offers6 7 8
- $5,000

Discounted advertised price
$25,568
Unlock Smart PriceSchedule Test DriveEstimate payments
Looking to make a trade?
Find out the trade-in value for your vehicle.
Value my Trade
2021 Toyota Prius Prime XLE FWD
2021 Toyota Prius Prime XLE FWD
# 102747
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
MSRP4
$31,164
Dealer adjustment
- $623

Advertised price5
$30,541
Available cash offers6 7 8
- $5,000

Discounted advertised price
$25,541
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime XLE FWD
2021 Toyota Prius Prime XLE FWD
# 102936
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
MSRP4
$31,254
Dealer adjustment
- $625

Advertised price5
$30,629
Available cash offers6 7 8
- $5,000

Discounted advertised price
$25,629
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime XLE FWD
2021 Toyota Prius Prime XLE FWD
# 102938
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
MSRP4
$31,254
Dealer adjustment
- $625

Advertised price5
$30,629
Available cash offers6 7 8
- $5,000

Discounted advertised price
$25,629
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime XLE FWD
2021 Toyota Prius Prime XLE FWD
# 103062
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
MSRP4
$31,254
Dealer adjustment
- $625

Advertised price5
$30,629
Available cash offers6 7 8
- $5,000

Discounted advertised price
$25,629
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime XLE FWD
2021 Toyota Prius Prime XLE FWD
# 103063
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
MSRP4
$31,254
Dealer adjustment
- $625

Advertised price5
$30,629
Available cash offers6 7 8
- $5,000

Discounted advertised price
$25,629
Unlock Smart PriceSchedule Test DriveEstimate payments
Looking to make a trade?
Find out the trade-in value for your vehicle.
Value my Trade
2021 Toyota Prius Prime XLE FWD
2021 Toyota Prius Prime XLE FWD
# 103065
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
MSRP4
$31,254
Dealer adjustment
- $625

Advertised price5
$30,629
Available cash offers6 7 8
- $5,000

Discounted advertised price
$25,629
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime XLE FWD
2021 Toyota Prius Prime XLE FWD
# 103139
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
MSRP4
$31,254
Dealer adjustment
- $625

Advertised price5
$30,629
Available cash offers6 7 8
- $5,000

Discounted advertised price
$25,629
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime XLE FWD
2021 Toyota Prius Prime XLE FWD
# 103138
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
MSRP4
$31,254
Dealer adjustment
- $625

Advertised price5
$30,629
Available cash offers6 7 8
- $5,000

Discounted advertised price
$25,629
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime XLE FWD
2021 Toyota Prius Prime XLE FWD
# 103160
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
MSRP4
$31,254
Dealer adjustment
- $625

Advertised price5
$30,629
Available cash offers6 7 8
- $5,000

Discounted advertised price
$25,629
Unlock Smart PriceSchedule Test DriveEstimate payments
2021 Toyota Prius Prime XLE FWD
2021 Toyota Prius Prime XLE FWD
# 102586
Engine 1.8L 4-Cyl. Gas/Electric Hybrid
Drivetrain FWD
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
2021 Toyota Prius Prime XLE with Toyota Safety Sense 2021 Toyota Prius Prime XLE with ToyotaCare
MSRP4
$31,589
Dealer adjustment
- $632

Advertised price5
$30,957
Available cash offers6 7 8
- $5,000

Discounted advertised price
$25,957
Unlock Smart PriceSchedule Test DriveEstimate payments
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2019 - October - NAT - ToyotaCare VDP SRP
Toyota SmartPath

Estimated Monthly Payment will depend on vehicle make and model and will be determined upon actual vehicle inspection. All payments are estimates. Tax, title, registration and documentation fee are extra. $85 Dealer doc fee not included. Please see dealer for details. 

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